StrategyWorks exists because Shapecast, our strategy execution consultancy, kept encountering the same problem across organisations of every size. We built the platform we wished existed.
After years of strategy consulting, one observation became impossible to ignore. Every organisation we worked with had a clear ambition at the top: a vision, a set of strategic priorities, a direction. And every organisation had activity at the bottom: projects underway, teams delivering, budgets allocated and spent.
But almost nothing connected them.
There was no single view of whether the work being done today would deliver the strategy promised to the board. Risks sat in spreadsheets, disconnected from the objectives they threatened. Initiatives ran in parallel without any clear line back to the strategic goals they were meant to serve. Progress was reported in meetings, not tracked in systems.
The problem was not ambition. The problem was not effort. The problem was the gap in the middle.
"Most organisations don't fail because of a bad strategy. They fail because no one can see whether the strategy is actually happening."
We looked at what existed. There were OKR tools that tracked objectives but had no delivery layer. There were project management platforms that were excellent at tasks but had no concept of strategy. There were enterprise portfolio tools built for IT governance, not strategic execution.
Nothing connected the full hierarchy: from vision, through strategic priorities and OKRs, through portfolios and programmes, all the way to the projects and milestones that make it real.
So Shapecast built it. Self-funded. No external investors. No venture capital. No pressure to grow at the expense of the organisations we serve or to compromise the product in the name of an exit timeline.
StrategyWorks is the result. A platform designed by people who have spent years in the room when strategy was designed, and equally, in the room when it stalled.
The goal of any Shapecast engagement has always been the same: to leave your organisation stronger than we found it. Not to create reliance on external consultants, but to build the internal capability to run strategy yourselves: the skills, the structure, and the confidence to do it without us.
That is a different philosophy from most consulting firms. Most firms optimise for repeat work. We optimise for outcomes. The best thing we can hear from a client is that they no longer need us, because they've built a team and a system that works.
StrategyWorks is the embodiment of that same philosophy in software form. When you engage us for strategy design and implementation, you get both: the consulting expertise to shape the right approach, and the platform to run it independently once we're done. Consulting and software working in the same direction, toward the same goal.
The OKR platform is completely free for qualifying organisations. Unlimited users. Unlimited objectives. Free forever. Not a trial. Not a freemium product designed to frustrate you into upgrading.
We made it free because it is the right thing to do. Every organisation deserves a proper foundation for strategy: a clear hierarchy from vision to key result, real accountability, and dashboards that tell you what is actually happening. That should not cost anything. It is the starting point, not the product.
When your organisation is ready to connect strategy to portfolio delivery, to manage programmes and projects inside the same hierarchy as your OKRs, that is when the Platform tier comes in. But getting started, getting aligned, and getting visible, that costs nothing.
"We built StrategyWorks to solve a real problem. We made the OKR tier free because that is what our philosophy demands."
Whether you want help designing and implementing your strategy, or simply want to explore the platform, we are happy to have a direct conversation. No script. No pressure.