Your success is our success

StrategyWorks was designed  help create a simple, single view of your strategy no matter how large or complex your organisation. It was first conceived through our background of business strategy and transformation consulting, where we focused on helping clients create and execute industry leading strategies.

That expertise and experience has been poured with care and love in to StrategyWorks.

The StrategyWorks story

StrategyWorks has been built by our team at Shapecast. We are UK-based strategy and enterprise architecture specialists, who have been working in strategic change and transformation for leading brands for over a decade.

For many years, we provided specialist strategy execution advisory and data-driven consulting to help our clients create effective but simple strategies that could be measured and improved. 

In the course of consulting, we saw many organisations and leadership teams struggle to create a single view of all delivery, but more importantly to be able to link their portfolio to objectives.

We saw project teams using agile and traditional delivery tools but few, if any organisations could understand how everything came together to support business objectives and outcomes. This was and is a huge challenge for most leadership teams to know what is adding value but also staff working in projects who want to understand their impact and contribution. 

All the traditional project and program tools are good at the project level, but never answer the big question of so what?

So in frustration, we decided to create StrategyWorks to help organisations, create a beautiful, single view of their strategy, and most importantly, to link delivery to objectives in real time, so everyone can see the big picture and focus on what really matters.

By creating StrategyWorks, we help organisations to manage the complexity themselves and to really get to grips with what is adding value so that they don't have to custom build management information layers and the complexity and cost that goes with it.

We now focus on helping clients to get their data integrated in to StrategyWorks so that they can unlock the value from the projects and focus on achieving more. If you would like to see how StrategyWorks can help you, please speak to a product specialist.

Our network accredited global and specialist partners help clients to create strategic alignment and focus on executing their strategy. If you are interested in becoming a StrategyWorks partner, please apply here. 

Built on experience driving strategic excellence

We hope you love using StrategyWorks as much as we enjoyed learning and building it.

Advisory team

Rick Sturge


Rick has with 30 years’ of international business experience working in finance, commercial and business development roles. Most recently he has specialised in outsourcing in Serco Aviation then as a senior Executive in PwC, Accenture and IBM.

He is a specialist in business transformation and has advised multinational organisations on major corporate change programmes including customer service and experience, digital transformation, setting up/running shared services and outsourced nearshore/offshore operations.

Correy Voo


As an experienced C-Level executive Correy works at the forefront of strategy, architecture and technology development. He specialises in large scale change programmes and complex business and technology transformations. He has operated in in telecomms, government, retail and financial services.

Correy currently serves as Non-Executive Director and Board Advisor to several businesses, runs his own consulting business and is a partner in a Venture Fund.

Management team

Will Barnett

Founder & Managing Director

Will is a highly experienced business and technology leader  in complex global businesses. He has an academic background in artificial intelligence and analytics.

He is passionate about using the power of data and technology to deliver positive strategic and operating model changes to organisations.

Patrick Murray

Director of Finance

Patrick has 18 years’ Finance and Business Development experience in the Media and Technology sectors.

After a full time MBA at IMD in Lausanne, he joined the Norse Merchant Group, helping to turn this company around prior to its successful sale to AP Moller / Maersk.

Jill Wyman

Commercial Director

Jill has over 28 years’ of experience consulting with clients in the communications and high-tech industries.

Formally an Accenture associate partner, she moved to become the managing director of a fast-growing software company and then interim COO for BBC Technology. She has sat on several advisory boards and continues to help companies set strategic direction.

Joe Birkedale

Chief Marketing Officer

Joe joins the StrategyWorks team as a highly experienced CMO and marketing agency leader. Entirely customer-centric, for the last 18 years, Joe has provided the strategy and firepower to some of Europe's top-performing SaaS & Technology companies; in order that they can define, build and grow their businesses.

A genuine disrupter and passionate supporter of remote teams that are connected with the very best technology platforms.

Office Location

Three Tuns House,

109 Borough High Street,